The other mode, Cine-EI, is primarily designed to allow you to record as much information about the scene as possible. In addition it is very hard to squeeze every last drop of the picture information that the sensor can capture in to the recordings in this mode. But a baked-in look can be difficult to alter in post production. “Baking-in” the look of your image in camera is great for content that will go direct to air or for fast turn around productions. In custom mode you can change many of the cameras settings such as gamma, matrix, sharpness etc to create the look you are after in-camera. In custom mode the camera behaves much like any other traditional video camera where what you see in the viewfinder is what’s recorded on the cards. The camera has two very distinct shooting mode, Cine EI and Custom Mode. Through this guide I hope to help you get the very best from the Cine EI mode on the PXW-FS7. It took quite a while to prepare this guide and writing can be thirsty work. If you find the guide useful, please consider buying me a beer or a coffee. The method I describe below, to the best of my knowledge, follows standard industry practice for working with a camera that uses EI gain and LUT’s. There are other methods of using LUT’s and CineEI. This guide to Cine-EI is based on my own experience with the Sony PXW-FS7. Ultimate Guide to CineEI on the PXW-FS7 (Updated May 2016).
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